Deus ex machina Digital marketing, communications & design

Marketing – The Finisterre way

Marketing – The Finisterre way

Here’s a great example of some nice marketing to build brand loyalty – Invite some of your customers over for the day and teach them to make something so cool they will be talking about it for years to come. Finisterre, the cold water surf…

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Free apps v paid apps

To pay or not to pay? That is the question Lara O’Reilly’s latest article in Marketing Week discusses: ‘why brands should not always opt out for free apps’. The column suggests that brands can unlock more benefit with a paid version in terms of “discoverability,…

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Tim Berners-Lee on the issues facing the world wide web at 25

Tim Berners-Lee on the issues facing the world wide web at 25

There’s a great thought provoking article in today’s Guardian quoting the Internet inventor Tim Berner-Lee calling for a “Magana-Carta” to protect the independence of the web. It 25 years since Berners-Lee wrote his first draft proposal for the world wide web, a system that he…

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Email madness – it just gets worse

Email madness – it just gets worse

iOS 7.1 has just been released. Tucked away right at the very bottom of the release notes (bet you didnt read them, did you?) is the line “fixes display of mail unread badge for numbers greater than 10,000″. Assuming that Apple don’t make iOS updates…

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How many companies have a digital strategy?

How many companies have a digital strategy?

Clearly fewer than you think according to this presentation by Caroline Watkin. We do work together, but it does have robots on the first slide, so it must be good (and we have been saying this for years…yawn).

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Latest Global Salary Checker from Robert Walters

Latest Global Salary Checker from Robert Walters

Cards on the table, this is one of my teams creations, but it remains the only global app able to give you an insight into your worth in 24 countries around the world. There are over 30’000 individual salaries across most professions, but a real…

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Wheres the hash key on a mac?

Wheres the hash key on a mac?

I don’t think I am a slow learner, yet I regularly seem to forget where to find the hash key on my MacBook Air keyboard. I love my Mac, but I wish the hash key actually existed! So for all those who care about hash…

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Back to the future: The challenges facing the mobile web

Back to the future: The challenges facing the mobile web

In order to make sense of how we got to this position we need to look at where we’ve come from. It wasn’t that long ago that we designed for tiny resolution screens: 540 x 680 was, if I remember correctly, considered best practise only…

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Hot looks at Adobe Summit 2013

Hot looks at Adobe Summit 2013

It doesn’t seem that long ago since we witnessed yet another round of “fashion weeks” around Europe. London was awash with a swarm of bloggers – bloggers who were getting 1000′s of hits for rubbishing some hapless designers creations. I didn’t think much of it…

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Adobe summit 2013

Adobe summit 2013

I managed to get a few days out if the office last week to attend Summit 2013, the Adobe flagship event for digital marketing. I attended predominantly because I am an Adobe customer both in Web Experience Management (CQ5) and design (pretty much the whole…

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