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If your wondering where to start, or considering building an iPhone app to promote your organisation, these 10 key steps will help you get started. Often the hardest thing is figuring out where to begin and the pitfalls your going to want to avoid. Find your purpose, understand how to add value, keep it simple and the path will be considerably smoother.
More Critical Path ideas on Mobile, apps and digital marketing:
One of my own apps, the No.1 rated free business apps (for a while)