It would seem we all have more in common than just our jobs, as our choice of computer and favoured browser seem strangely similar too. I noticed last night that on average 67% of traffic to my blog was from Apple devices as opposed to just 30% on Windows. The popularity of iOS certainly helps to swing the balance here. When you merge the two operating systems in use from Apple together, the dominance really become apparent.
I can’t say I am particularly surprised at this. I work in Covent Garden in London and often eat in Soho, home of many creative agencies (and a number of other “creative” industries). It is rare to see anything other than Apple on display here. In fact, when I was in Starbucks in Brewer Street yesterday, almost every table had a MacBook of some description on show.
Browser choices also surprised me and again it was an Apple product on top with 47% of traffic from Safari. I would have expected Firefox to be closer to the top slot here. With its arsenal of plugins it is a digital marketers dream. However, it trailed in behind Chrome responsible for just 17% of traffic.
I suppose it’s no surprise to see this kind of dominance from Apple, considering their long association with creativity, advertising and online development. I’m typing this post on a MacBook and using an iPhone to provide a wifi hotspot (probably for the entire train). What does surprise me is how quickly Microsoft seems to have lost dominance in the market place. It’s clear they are still the driving force in business, but how long before CEO’s start demanding Apple products on their desk, rather than the super uninspiring DELL’s and IBM currently in favour with CTO’s the world over?