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	<title>The Critical Path</title>
	<link>http://www.phillipjenkins.co.uk</link>
	<description>Phillip Jenkins on joined up digital marketing thinking</description>
	<lastBuildDate>Mon, 03 Oct 2011 15:38:49 +0000</lastBuildDate>
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		<title>Amazon&#8217;s Kindle Fire vs The iPad</title>
		<description><![CDATA[In the battle to beat the iPad lets take a look at the Kindle Fire and weigh up its chances. Has it got the guts for glory?
Amazons seven-inch Kindle fire is more akin to the Blackberry Playbook than the iPad in size. In fact, it’s about the same size as a decent novel. No surprises [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/10/amazons-kindle-fire-vs-the-ipad/</link>
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		<title>What the hell is digital marketing?</title>
		<description><![CDATA[It’s Thursday morning, 0600 and I’m on my way to work. I’m probably not as perky as I could be, despite having a nice cup of tea for company. General outlook for the day is good, but my thought for the day is another matter:  I’m wondering, what the hell is digital marketing?
Marketing has always [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/what-the-hell-is-digital-marketing/</link>
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		<title>Building social signals for search engines</title>
		<description><![CDATA[It is understood and well documented that Google likes social signals. These provide evidence that the online community is talking about your brand, sharing your content and engaging with you in a meaningful fashion.
For many, building these is seen as the job of the SEO or the social networking manager.  However, I believe that coaching [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/building-social-signals-for-search-engines/</link>
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		<title>Digital marketers love Apples</title>
		<description><![CDATA[It would seem we all have more in common than just our jobs, as our choice of computer and favoured browser seem strangely similar too. I noticed last night that on average 67% of traffic to my blog was from Apple devices as opposed to just 30% on Windows. The popularity of iOS certainly helps [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/digital-marketers-love-apples/</link>
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		<title>10 Key points for building the best app ever</title>
		<description><![CDATA[  
 View more presentations from Phillip Jenkins 

If your wondering where to start, or considering building an iPhone app to promote your organisation, these 10 key steps will help you get started. Often the hardest thing is figuring out where to begin and the pitfalls your going to want to avoid. Find your [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/10-key-points-for-building-the-best-app-ever/</link>
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		<title>Digital Marketing skills and qualifications</title>
		<description><![CDATA[You may think the question completely irrelevant, but the fact is that many potential employers are now asking, “what qualifies you to work in digital marketing?”
Although online has been around for sometime, the digital marketing professional, as we know them today, is a relatively new beast. Part uber geek, part ultimate marketer, these are the [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/digital-marketing-skills-and-qualifications/</link>
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		<title>Baidu joins forces with Bing to super charge search in China</title>
		<description><![CDATA[For those of us involved in business in China, news is out that Baidu, the Chinese search giant with 80% traffic share have partnered with Bing to provide the results for English language searches.
“Baidu has about 80 percent of the search market in China &#8212; a nation with almost half a billion Internet users and [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/baidu-joins-forces-with-bing-to-super-charge-search-in-china/</link>
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		<title>LinkedIn: The essential iPhone app review</title>
		<description><![CDATA[It’s the weekend so here’s a quick weekend post on the new LinkedIn app.

First things first: It’s an app, it’s for iOS so it lives in the iTunes store. Pretty simple, so far and so simple to find I wont even bore you with the link. It’s also free, so there is no need to [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/linkedin-the-essential-iphone-app-review/</link>
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		<title>PowerPoint vs Keynote</title>
		<description><![CDATA[
I was recently helping a friend make the all-important jump from PC land to MacWorld when she asked, “What about PowerPoint?” Like me she is a marketing professional, and like me she spends a significant percentage of her time presenting stuff.
It was a fair question, and for once I was at a loss for a [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/powerpoint-vs-keynote/</link>
			</item>
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		<title>Top 5 tips for creating your digital engagement strategy</title>
		<description><![CDATA[If your wondering where to start, or considering a review of your digital marketing strategy these 5 key steps will help you get started. Often the hardest thing is figuring out what your purpose is and where you want to go. Stick to the fundamentals though and you can’t go wrong.
 Top five tips for [...]]]></description>
		<link>http://www.phillipjenkins.co.uk/2011/09/top-5-tips-for-creating-your-digital-engagement-strategy/</link>
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