CMS, Usability & Digital Marketing Channels

September 7, 2011

User experience in Content management systems is just as critical as any other peace of software. In his blog post on the 2011 Content Strategy forum Martin Belam’s discusses Karen McGranes talk on CMS as “The enterprise software that UX forgot”
The crux of the post focuses on the multitude of formats we are now [...]

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Content strategy & link building

September 6, 2011

Link building is one of the corner stones of good SEO as well as being a key battlefield for those gaming Google. By crafting strategic, quality content for your website, and seeding it though appropriate channels,  it will become a successful, and important part of your digital strategy. It will both improve the authority of [...]

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Mobile app building tools

September 5, 2011

The good people at Mashable posted yesterday on 4 tools for building a mobile business app.
According to Mashable “Affordable do-it-yourself alternatives give all companies — even those with minimal tech expertise — a way to create their own apps”. And whilst that may be true in spirit, in practice I think it means a flood [...]

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An updated blog with Thesis

September 4, 2011

Sundays major achievement was finally getting around to updating my blogs theme.
I was halfway through 30 posts in 30 days when I began to take the blog more seriously. Some of the pages were getting high traffic volumes, others almost zero. I wanted to improve the layout, make it easier to browse posts and turbo [...]

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Show your city

September 3, 2011
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Talking about inspiration heres a cool contest from The Fox Is Black / Lomography that promises the winner a Sprocket Rocket camera.
Essentially, you need to get creative and capture an image that summarises the city or town where you live. Sounds simple, but there are so many ways to tackle this. You could could [...]

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Get some inspiration

September 2, 2011

There are plenty of days when creative inspiration seems lacking. For me, they tend to coincide with the days when the surf is pumping or the wind is blowing. Days when I want to be creative with a board or a kite and my mind is focused elsewhere.  However, when a lack of inspiration and [...]

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Facebook: The big blue information filter

September 1, 2011

As a digital marketing expert, should I be channel neutral or should my personal likes and dislikes come into play when advising clients?
You would probably agree that adding personal preference into the decision making process may seem unprofessional. It could quite easily get me fired. But despite that, every time someone asks me about [...]

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Creating a digital engagement strategy

August 31, 2011

5 things you need to consider when creatting a digital engagement strategy (plus a bonus pearl of wisdom)…..
Who are you talking to?
Before you even get out of bed you need to know whom you are talking too. Getting your digital engagement strategy right means profiling your audience though user groups, interviews, marketing research and [...]

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Integrated Marketing Campaigns: howies

August 30, 2011
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I wanted to look at the marketing strategies of some of my favourite brands to see what I could learn from their approach. Trying to understand why clever campaigns work is great way to keep your eye in, and who knows what you will learn in the process.
When I first noticed clothing brand howies, around [...]

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Colour Lovers

August 29, 2011
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I have to confess, the force is not strong in me today. I woke up feeling jaded, and even after spending most of the day on the beach with my children I still felt below par. I dropped them at home and went out for a long paddle on my SUP. Cruising past Steamer Point [...]

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